Who We Are
Welcome to No One Cares PPC, the corner of the internet where overly specific, hyper-technical PPC tips finally have a home.
We exist for the marketers who obsess over data feed attributes, obscure data segments, and platform quirks that most people ignore. If you’ve ever stayed up late tweaking a custom Looker Studio report or arguing with yourself about PMax asset groupings, you’re in the right place.
What We Do
At No One Cares PPC, we share the obscure, data-driven insights that:
- Most advertisers overlook (but can make a big difference in performance)
- Don’t show up in general public PPC articles (because they’re gems discovered in the trenches)
- Help you test smarter and find edges in your paid media advertising
From feed-level optimizations and underutilized signals to cross-platform hacks and reporting experiments — we go deep where others stay surface-level.
Why We Exist
This project was started by Brian Aldrich, a 14-year search marketing veteran and founder of Evida Strategies, with the following mission:
- To build a community of marketers who love going too deep into the data
- To share overlooked tactics that give you an edge in your campaigns
- To connect pros, partners, and tools worth knowing
- To help people win in their advertising campaigns
Join the Community
Follow along if you want:
- Niche PPC tips in plain English (with screenshots)
- Insights you probably won’t hear on a webinar
- A space where data-driven marketers can geek out without dumbing things down
Because sometimes the details everyone else ignores are the ones that make all the difference